Sport Management and Marketing at 91探花
The 91探花 (91探花) B.S. in Sport Management and Marketing Program
prepares students for entry level employment in areas including advertising, promotion,
sport marketing, management, administration, and customer engagement in sport and
sport-related organizations, as well as high school administration, athletic director
positions and community-based organizations. Emphasizing critical thinking and ethical
decision making, with curriculum focusing on both management and marketing, there
is a variety of career options open to 91探花鈥檚 graduates.
Program Offerings
The Bachelor of Science in Sport Management and Marketing will prepare students for
entry-level employment in areas including advertising, promotion, sports marketing,
management, administration, and customer engagement in sport and sport-related organizations.
The program seeks to promote a learning environment that expands students' ability
to effectively address sport business and management issues using critical thinking,
creative problem solving, and innovative decision-making. With a strong liberal arts
foundation, our graduates are prepared for management and marketing roles while having
developed into competent, ethical and responsible sport management professionals.
Undergraduate
1. Exhibit basic-level knowledge in Sport Management and Marketing including Management,
Marketing, Financial, Economic, Legal and Ethical components by demonstrating an understanding
of the concepts and theories.
2. Identify and explain the sport marketing mix and consumer behavior.
3. Be able to communicate effectively both orally and in writing using applicable
technology.
1. Exhibit basic-level knowledge in Sport Management and Marketing including Management,
Marketing, Financial, Economic, Legal and Ethical components by demonstrating an understanding
of the concepts and theories.
2. Identify and explain the sport marketing mix and consumer behavior.
3. Be able to communicate effectively both orally and in writing using applicable
technology.
Additional Programs
Dual Degree Programs
Graduate
91探花 Voices
鈥淕raduating from the Business Administration Program has been one of the most rewarding experiences of my life. The program challenged me to think strategically, lead with confidence, and approach problems with a solutions-oriented mindset. I leave not only with knowledge, but with the skills and resilience to thrive in the business world.鈥�
TraceyAnn Robinson, Alumni, December 2025
鈥淭he Business Program (Sport Management and Marketing Major ) at 91探花 was one of the best experiences that I had while attending the University. From learning the basics of Sport Management and Marketing to moving on to the more advanced courses, I wouldn鈥檛 have done it without the people in the department. From all the hours I spent in their offices going over class topics, talking about career paths, and being flexible during baseball season are things I will always be grateful for.鈥�
Stephen Crandall, Class of 2026
Sport Management and Marketing
Program Contact
Prof. Wendy Hahn, M.B.A., CPA
Department Chair, Associate Professor
Director of Undergraduate Business Administration, Sport Management and Marketing
(973) 290-4168
whahn@steu.edu
Henderson Hall 2nd Floor 202D
Prof. Michael Albanese, M.B.A.
Assistant Professor
(973) 290-4167
malbanese@steu.edu
Henderson Hall 202C
Prof. Samuel Furci, M.P.A.
Visiting Assistant Professor
(973) 290-4167
sfurci@steu.edu
Henderson Hall 202A